Inside Yahoo! : reinvention and the road ahead
Angel, Karen.
Inside Yahoo! : reinvention and the road ahead - New York John Wiley & Sons 2002 - 276 10cm
'As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.' Inside Yahoo!: Reinvention and the Road Ahead
Yahoo! Inc. Success in business. BUSINESS & ECONOMICS -- Industries -- Computer Industry.
Inside Yahoo! : reinvention and the road ahead - New York John Wiley & Sons 2002 - 276 10cm
'As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.' Inside Yahoo!: Reinvention and the Road Ahead
Yahoo! Inc. Success in business. BUSINESS & ECONOMICS -- Industries -- Computer Industry.