TY  - BOOK
AU  - Angel, Karen.
TI  - Inside Yahoo! : reinvention and the road ahead
PY  - 2002///
CY  - New York 
PB  - John Wiley & Sons
KW  - Yahoo! Inc.     Success in business.     BUSINESS & ECONOMICS -- Industries -- Computer Industry
N2  - 'As both an Internet pioneer and an Internet survivor, Yahoo! is one of the most recognizable brands inside and outside the online world. From its extensive content and e-commerce offerings to its innovative marketing tactics and strategic partnerships, Yahoo! has continuously proven itself a master of reinvention and sustainability in the fast-paced Internet world.' Inside Yahoo!: Reinvention and the Road Ahead
ER  -